How Does an Average Transaction in the Internet Look Like

Yesterday I got curious about how does an average transaction in the internet look like. To get some answer to this, I filed the following questions under the LinkedIn’s E-Commerce Q&A section:

  1. How much did you pay for your last purchase in the Internet?
  2. If it is not secret, what was the thing that you purchased? (some product? service? what exactly?)

I also chose an option to send the question by email to 200 of my direct contacts (that was the maximum allowed).

Great thanks to all who responded!

These are the results:

I got 47 answers in 24 hours (3/5 were public answers, first 8 answers in first 10 minutes). Despite of the ongoing economic recession and global warming the respondents managed to spend all together 17587 euros in their last transactions (whew). The average amount spent was 374 euros.

I also tried to somewhat categorize the answers — here are the results:

Sum Count Average
Books 600,75 10 60,07
Travel 1818,12 9 202,01
Computer equipment 6587,65 5 1317,53
Music 138,77 3 46,26
Sports 192,90 2 96,45
Board game 228,80 2 114,40
Home electronics 39,59 1 39,59
Food supply 73,58 1 73,58
Phone 316,68 1 316,68
Skype credit 35,00 2 17,50
Hobby electronics 106,88 1 106,88
Clothes 709,04 1 709,04
Course 278,71 1 278,71
Photography 2169,47 1 2169,47
Pets related 395,85 1 395,85
Accessories 2898,57 1 2898,57
Taxes and legal advisory 23,74 1 23,74
Car related 102,13 1 102,13
Uncategorized 40,00 1 40,00
Furniture 319,56 1 319,56

What can I say…

LinkedIn really rules.

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