Asko Seeba, Blog

Yesterday I got curious about how does an average transaction in the internet look like. To get some answer to this, I filed the following questions under the LinkedIn’s E-Commerce Q&A section:

1. How much did you pay for your last purchase in the Internet?
2. If it is not secret, what was the thing that you purchased? (some product? service? what exactly?)

I also chose an option to send the question by email to 200 of my direct contacts (that was the maximum allowed).

Great thanks to all who responded!

These are the results:

I got 47 answers in 24 hours (3/5 were public answers, first 8 answers in first 10 minutes). Despite of the ongoing economic recession and global warming the respondents managed to spend all together 17587 euros in their last transactions (whew). The average amount spent was 374 euros.

I also tried to somewhat categorize the answers — here are the results:

	Sum	Count	Average
Books	600,75	10	60,07
Travel	1818,12	9	202,01
Computer equipment	6587,65	5	1317,53
Music	138,77	3	46,26
Sports	192,90	2	96,45
Board game	228,80	2	114,40
Home electronics	39,59	1	39,59
Food supply	73,58	1	73,58
Phone	316,68	1	316,68
Skype credit	35,00	2	17,50
Hobby electronics	106,88	1	106,88
Clothes	709,04	1	709,04
Course	278,71	1	278,71
Photography	2169,47	1	2169,47
Pets related	395,85	1	395,85
Accessories	2898,57	1	2898,57
Taxes and legal advisory	23,74	1	23,74
Car related	102,13	1	102,13
Uncategorized	40,00	1	40,00
Furniture	319,56	1	319,56

What can I say…

LinkedIn really rules.

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Tags: e-commerce, ecommerce, internet, linkedin, transaction

This entry was posted on Thursday, March 5th, 2009 at 1:53 pm and is filed under Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.